To launch Philips’ latest innovation, the Health Watch, we wanted to dramatise the main product benefit – improved heart health – by using the most unlikely of ambassadors: Elvis Presley. The idea was simple: help The King live again by using the Philips Health Watch to improve the heart health of his spiritual successor: the Elvis tribute artist.
The campaign tells the story of Keith Hart, a software engineer from Portland who dreamt of performing as his hero, but was being held back by his health and lack of confidence. We gave Keith 5 weeks and a challenge: to transform himself from overweight desk-worker, to all-singing all-dancing stage star. With the help of the Philips personal health programs, and a champion Elvis Tribute Artist mentor (Dean Z), Keith underwent an amazing journey, and proved that small steps are all you need to improve your health and achieve the things you never dreamed possible.