BARBOUR RAIN SENSORS
Using motion-sensor technology inspired by the art exhibition ‘The Rain Room’, we give people the experience of owning a Barbour (ie. staying dry) when they enter and leave the shop.
Kids shoe shopping doesn’t have to be an ordeal. The largest child foot size (13) is the same size as an iPad screen.
Idea: Launch an app enabling parents to measure their kids’ feet and order the shoes they want from the comfort of their home.
Better measurements, greater stock, less hassle, fewer mid-town tantrums.
WWF X SNAPCHAT: DISAPPEARING WORLD
This campaign uses the fleeting nature of snapchat to highlight the irreversible damage we’re doing to our planet directly to arguably the most important target audience: young people.
The medium becomes the message as we show different parts of nature ‘disappear’ in the seconds that count down, making the problem concrete for our audience.
AMNESTY INTERNATIONAL X LARA CROFT
Everyday, women around the world face serious issues, from sexual rights abuses to casual sexism. However, many people are unaware of the scale of the problem.
We want to highlight the issue in an eye-catching new way, using one of the world’s greatest heroines: Lara Croft.
The idea is simple. We’ll release a video teaser to the eagerly awaited new Tomb Raider game, but with an unexpected twist: we apply the sexist laws and injustices of the real world onto Lara.
The trailer starts like a normal gaming teaser, with action shots of Lara Croft being Lara Croft: swinging on vines, swiping relics and avoiding traps in ancient tombs.
But then Lara experiences real world sexism. For example, she’ll be forbidden to drive a car, beaten for talking back to a man and forced into marriage. These abuses will visibly down on Lara until eventually, she’s a shell of her former self.
We end on a simple message:
For many women, this is reality
BP LIVING LOGO
Problem: BP’s product is undeniably bad for the environment.
Solution: Make their marketing green. Introducing: the World’s first living logo. A genetically modified flower that brings the BP logo to life and does good for the planet thanks to its high carbon-capturing traits.
YO! SUSHI AIRPORT ADVERTISING
CHIP SHOP AWARDS POSTCARD CATEGORY WINNER
EXPEDIA AND VISIT BRITAIN (LIVE WORK)
We created this print campaign that encouraged people to travel themselves interesting by visiting places in Britain beyond the obvious destination of London.
KIA PICANTO: THE CAR THAT GETS YOU THE HOUSE
For hundreds of thousands of young people, getting onto the property ladder is a real struggle. But what if the right car could help? The Kia Picanto is one of the cheapest cars to buy and own, with a range of economical benefits that could save £4000 in annual running costs compared to the average car.
LIPTON: BREW LIFE
Every Brit knows that tea is the fountain of all life, but very few know just how true this is.
A used tea bag is essentially fertiliser, so we infused their tags with seeds enabling Lipton consumers to turn empty cuppas into boxes filled with beautiful flowers.
The Brew Life campaign could cut down on CO2 and landwaste while giving Lipton a feel-good point of difference.
D&AD Student Awards ‘Best of Year’