Show Racism the Red Card – “Don’t Shame the Shirt”
Football fans are incredibly passionate about their clubs. Unfortunately sometimes this passion is mis-channeled in the form of racist slurs and songs, which turn the beautiful game ugly. We conceived a campaign to remind fans that racism is racism, no matter the context. And more than that, they hinder their own team rather than help it if they participate.
The message? If you behave like a racist, you shame the shirt.