Bulmers’ new Orchard Pioneers range champions two of their growers with their own flavours of cider: Sarah Hawkins’ Red Apple, and Kier Rogers’ Cloudy Apple.

To launch the new products, we put cameras in Kier and Sarah’s¬†Herefordshire orchards and streamed delightfully dull footage of apple blossom growing live into digital billboards in cities around the UK. This pretty little slice of the English countryside served as a reminder to people as to¬†the natural and wholesome origin of their delicious cider.
















The campaign was supported by radio/spotify: